Advertising between Rules and Creativity

Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. He said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but she doesn’t.” The work reviews the evolution of advertising, highlighting the uncontestable part played by it within organizations and society in general and it focuses on an essential element of it, that is the advertising print. The purpose of this paperwork is to highlight the necessary rules for the making of a quality print, with the help of a comparative study on prints of eight organizations. The print represents an exercise of writing and design, in words and images, for transmitting the advertising message. The fulfillment of this task depends on the perspicacity, imagination and the creativity of the maker.advertising, creativity, rules, print

Thematic Tourist Programme, Essential Element of the Romanian Tourism Promotion

Tourism is the brilliant and efficient combination of the natural elements existing in a geographical space, of the general components of human existence (language, culture, traditions, folklore, hospitality), of the human factor and of the infrastructure. If one of these elements is inefficient, then their combination will be an unfortunate one. What Romanian tourism needs is the infrastructure and efficiency in the exploitation of its rich natural elements. If to all these we add an unhealthy mentality of tourism performers, then we may say we sketched the image of the Romanian tourism. A special natural foundation is an absolutely wonderful thing, but without the rest of the components, without attractive tourist programmes to highlight those natural beauties, and without material basis at European standards, tourism will remain one of the national economy fields insufficiently exploited.tourist programme, tourist motivation, promotion

The specific communication strategy for organizations which operate on the writing instruments market

The market of writing instruments is a part of paper and office supplies market. The main selection criterion applied by the Romanian consumer regarding the stationery products is the price. However, in the market of writing instruments, the situation is rather atypical since this is a specialized market that differentiates as tendency from the stationery market. The goal of this work is to point out the trends recorded in the writing instruments market and to present a practical example of communication plan specific to organizations that launch a new range of products.comunicare organizaţională, strategie, instrumente de scris.

ADVERTISING BETWEEN RULES AND CREATIVITY

Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. Hesaid: “Doing business without advertising is like winking at a girl in the dark. You know what youare doing, but she doesn’t.” The work reviews the evolution of advertising, highlighting theuncontestable part played by it within organizations and society in general and it focuses on anessential element of it, that is the advertising print. The purpose of this paperwork is to highlight thenecessary rules for the making of a quality print, with the help of a comparative study on prints ofeight organizations. The print represents an exercise of writing and design, in words and images, fortransmitting the advertising message. The fulfillment of this task depends on the perspicacity,imagination and the creativity of the maker

The influence of product value during the process of purchase decision

The success of the organisational actions is ensured by the permanent dialogue that is hold with the consumer in order to know and anticipate his needs and desires, in order to satisfy them better through the offered goods and services. Found in the face of a polyvalent consumer, the marketing specialists of the companies are provoked to find new landmarks in order to understand the mechanisms that guide the behaviour and to highlight the consumers’ profile. Regarding the respect that must be granted to the consumer, this begins with a real knowledge and understanding of the elements that are the basis of his decisions, respectively of the forming of his behaviour. Nowadays consumer is permanently searching for a direction that is not always compatible with the notion of rationality or utility.consumer behaviour, decision, value

Transnational Corporations - Key Enablers Globalization

Romania, Romanian economic agents have become in recent years present ever more active in world trade. Association agreements agreed with the European Union and beyond, opening Romania and Romanian participants in international trade relations, prospects of major deep involvement in the world flow of values and knowledge. But it also means aligning our trade laws to European legislation profile, with priority to Community law and assimilation regulatory provisions of international conventions ratified across Romania as part of national law rules. Transnational corporations, which operate in more than one country or nation at a time, have become some of the most powerful economic and political entities in the world today. The United Nations has justly described these corporations as “the productive core of the globalizing world economy.globalization, transnational corporations, global village, ecommerce

The need to identify and promote Galaţi touristic area in order to eliminate regional economic disparities

Touristic activities in Romania during the last years have two main activity directions, one beeing the pursue of touristic programs and projects that have been launched in the prevoius years and that have proven their success and viability both on national and on south-east europeean regional level, the other activity direction beeing the launch of new touristic programs. We do consider the latter as having a major importance. Each one of the programs and initiatives to touristically promote Romania have the purpose to invite as many foreign tourists as possible to visit the country and to establish Romania as an attractive travel destination for the whole rest of the world.Romania`s image, touristic potential, promotion, strategy.

Integration Perspectives of the Communication Management within Organizations’ Policy

While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordinates in which advertising proved to be traditionally more efficient than public relations, will become less relevant in the future. In this new context, the marketing professionals will be more interested by notions as “commitment” and “involvement” which will be focused on public relations tools as: customers’ information, rather than the products promotion; the gain of trust rather than the gain of time; initiation of dialog rather than submission of messages.public relations, communication management, internal communication, CSR

The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social

There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population and the business sector must involve in communication and social responsibility programs. The state is added to these two elements, which can act as a catalyst in making every one responsible. A major potential can be identified at the consumer’s level in what concerns his availability towards the company and its products.customers’ perception, corporate social responsibility, cultural, economical, social

Model Analysis on Consumption and Tourist Demand in Galati

Based on national income distribution scheme and the individual income coming to citizens after tax deduction, Swiss Professor K. Krapf is trying to define the place of the tourism consumption within total consumption. This paper presents a research based on a semi-structured interview and a questionnaire. The purpose of this research is to highlight the degree to which respondents are aware of motivation influence on tourist consumption. In order to determine this influence, we can create a model with a number of controllable variables with beneficial effects for society